Homesold Properties

Legal

Privacy Policy

We respect your privacy and process personal information responsibly in line with POPIA.

Last updated 14 June 2026

1. Responsible party

Homesold Properties ("we", "us", "our") is the responsible party for personal information processed through our website, enquiries and estate agency services.

Contact: hello@homesoldproperties.co.za · 010 143 4663 · 80 Grant Avenue, Norwood, Johannesburg, Gauteng.

2. Information we collect

We may collect and process:

  • Identity and contact details (name, email, phone number, postal address).
  • Property and transaction information relevant to a sale, purchase or rental.
  • Enquiry and communication records (forms, email, phone calls, messages).
  • Compliance information required by law, such as FICA documentation.
  • Technical data when you use our website (device type, browser, approximate location, pages viewed).
  • Cookie and preference data as described in our Cookies Policy.

3. How we use your information

We use personal information to:

  • Respond to enquiries and provide estate agency services.
  • Market properties and match buyers, sellers, landlords and tenants.
  • Prepare mandates, offers, lease agreements and related documentation.
  • Comply with legal, regulatory and PPRA requirements.
  • Improve our website, security and client experience.
  • Send service-related communications you would reasonably expect.

4. Lawful basis

We process information where necessary to perform a contract or take steps at your request, where required by law, where we have a legitimate interest (such as operating our business and preventing fraud), or where you have given consent (for example, optional marketing or non-essential cookies).

5. Sharing information

We may share information with conveyancers, bond originators, landlords, purchasers, tenants, marketing platforms, IT service providers, and regulators where reasonably necessary to deliver our services or comply with law. We require service providers to protect information appropriately.

We do not sell your personal information.

6. Retention

We retain information only for as long as needed for the purposes above, to meet legal and regulatory record-keeping requirements, or to resolve disputes. When no longer required, information is securely deleted or anonymised.

7. Your rights

Under POPIA you may have the right to:

  • Request access to personal information we hold about you.
  • Ask us to correct or delete information where appropriate.
  • Object to processing in certain circumstances.
  • Withdraw consent where processing is consent-based.
  • Lodge a complaint with the Information Regulator of South Africa.

8. Security

We implement reasonable technical and organisational measures to protect personal information against unauthorised access, loss or misuse. No online system is completely secure; please avoid sending sensitive documents via unsecured channels.

9. Third-party links

Our website may link to third-party sites (for example bond calculators or partner services). Those sites have their own privacy practices, which we do not control.

10. Updates

We may update this policy from time to time. Material changes will be reflected on this page with an updated date.